About Us

Established in 1950 by Late S. Kartar Singh Ji, NOVELTY began as a humble venture at Novelty Chowk, Amritsar. Guided by dedication and vision, the legacy was further strengthened by Late S. Bhupinder Singh Ji, transforming NOVELTY into a trusted and diversified business group.
Today, NOVELTY has evolved into a dynamic enterprise with a strong presence across multiple sectors including NOVELTY SWEETS, NOVELTY HYUNDAI, NOVELTY TATA, NOVELTY MAHINDRA, NOVELTY TVS, NOVELTY ATHER, along with its retail destinations, Novelty Mall Amritsar and Novelty Mall Pathankot. Each vertical reflects our commitment to quality, innovation and customer satisfaction.
True to its name, NOVELTY represents innovation and a commitment to delivering a truly exceptional experience. For over 65 years, we have consistently focused on creating value and memorable journeys for our customers.
NOVELTY MAHINDRA is committed to delivering the highest standards of customer satisfaction while enhancing every aspect of the buying journey. Our experienced sales team provides personalised guidance to cater to all your car buying needs, while our skilled professionals ensure complete support for service and maintenance requirements. Beyond new car sales, NOVELTY MAHINDRA offers a complete automotive solution including certified pre owned vehicles, insurance, finance assistance and genuine accessories, all under one roof. At NOVELTY MAHINDRA, we strive to create an experience that goes beyond just purchasing a vehicle, delivering trust, reliability and lasting value with every interaction."